For us in Trans Asia Group, reaching out to underserved communities is part of our DNA. This entails transcending business interests and grappling with the "quality of life" challenges that underserved communities face, and working towards making a meaningful difference to them.
Our vision is – "to actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country's human development index".
Implementation process: Identification of projects
All projects are identified in a participatory manner, in consultation with the community, literally sitting with them and gauging their basic needs. Subsequently, based on a consensus and in discussion with the village panchayats, and other influentials, projects are prioritised.
Arising from this the focus areas that have emerged are Education, Health care, Sustainable livelihood, Infrastructure development, and espousing social causes.
In Education, our endeavour is to spark the desire for learning and knowledge at every stage through
- Formal schools.
- Quality primary education.
- Girl child education.
In Health care our goal is to render quality health care facilities to people living in the villages, panchayats and elsewhere through nearby hospitals.
- Primary health care centres.
- Mother and Child care projects.
- Eradicating Hunger/Poverty/Malnutrition.
- Health care for visually impaired, and physically challenged.
- Preventive health through awareness programmes.
In Infrastructure Development we endeavour to set up essential services that form the foundation of sustainable development through
- Basic infrastructure facilities
- Housing facilities - for orphans
- Safe drinking water
- Sanitation & hygiene
Activities, setting measurable targets with timeframes and performance management.
Prior to the commencement of projects, we carry out a baseline study of the villages. The study encompasses various parameters such as – health indicators, literacy levels, sustainable livelihood processes, and population data – below the poverty line and above the poverty line, state of infrastructure, among others. From the data generated, a 1- year plan is developed for the holistic and integrated development of the marginalised.
These plans are presented at the Annual Planning and Budgeting meet. All projects are assessed under the agreed strategy, and are monitored every quarter, measured against targets and budgets. Wherever necessary, midcourse corrections are affected.
Organisational mechanism and responsibilities
Trans Asia Group’s CSR activities are driven under the leadership of its director, Ms.Marylin Johnson. This vision underlines all CSR activities.
At the Company, the Director takes on the role of the mentor, while the onus for the successful and time bound implementation of the projects is on the CSR teams under the HR department. To measure the impact of the work done, a social satisfaction survey / audit is carried out by our internal audit team.
Collaborative partnerships are formed with the Government, the District Authorities, the village panchayats, NGOs and other like-minded stakeholders. This helps widen the Company's reach and leverage upon the collective expertise, wisdom and experience that these partnerships bring to the table.
The company engages with well-established and recognised programmes with organisations such as the CRY, Blind organisation of India, Help Age India, World Vision, Cochin Cancer Society to name a few, given their commitment to inclusive growth.
A specific budget is allocated for CSR activities. This budget is project driven.
The Company's engagement in this domain is disseminated on its website, annual reports and its in-house journals.
Composition of the CSR Committee
1. Chairperson: Johnson Mathew K
i) Marylin Johnson
ii) Suma Mathew
Our Board of Directors, our Management and all of our employees subscribe to the philosophy of compassionate care. We believe and act on an ethos of generosity and compassion, characterised by a willingness to build a society that works for everyone. This is the cornerstone of our CSR policy.
Our Corporate Social Responsibility policy conforms to the Corporate Social Responsibility Voluntary Guidelines spelt out by the Ministry of Corporate Affairs, Government of India in collaboration with FICCI (2009).